Guests:
Ben Engel, CTO at ASAM, leads standards for autonomous driving and ADAS.
Ahmed Sadek, Product & Tech Manager at ASAM, focuses on software-defined vehicles and simulation standards.
🔑 Key Takeaways:
🚀 Standards as Innovation Catalysts:
Standards aren’t just checkboxes anymore—they’re game changers for faster innovation, collaboration, and time-to-market in mobility. They help everyone from OEMs to chipmakers and software companies work together seamlessly, fueling the rise of autonomous and connected vehicles. 🤝📈⚙️ The Shift to Agile, Dynamic Standardization:
Modern standardization is fast, agile, and collaborative. ASAM brings together legacy OEMs, new EV manufacturers, Tier 1 suppliers, and academic institutions to avoid reinventing the wheel and solve problems together. 🧩🔄💻 The Software-Defined Vehicle (SDV) & SOVD:
As vehicles become more software-driven, managing diagnostics and over-the-air (OTA) updates gets tricky. The Service-Oriented Vehicle Diagnostics (SOVD) standard simplifies this, making it easy for OEMs to manage data whether it's on the car or in the cloud. ☁️📊🔧🛠️ Balancing Flexibility & Standardization:
Standards like SOVD create a solid framework but leave room for OEMs to innovate and differentiate. It’s all about smooth data exchange without stifling creativity. ✨🔌🌍 Globalization & Cross-Industry Collaboration:
ASAM’s standards are making waves worldwide, including in China 🇨🇳, by connecting global players. Plus, industries like chip manufacturing and telecommunications (hello 5G! 📡) are stepping into the automotive world, shaping the future of mobility together.⚔️ Conflict & Consensus in Standardization:
Not everyone loves new standards—especially companies with proprietary systems. But ASAM’s job is to mediate 🕊️, ensuring everyone from old-school OEMs to new tech disruptors have a seat at the table to build something better, together. 🏗️🔗 Sibros’ Alignment with SOVD:
Sibros’ approach to OTA updates and data logging fits perfectly with SOVD standards, making vehicle diagnostics and data collection easier and smarter, while giving OEMs the tools to innovate. 🚙💡
⚡ Rapid Fire Fun:
Ahmed’s Trust in Autonomy: Ready to hit 300 kph on the Autobahn 🚀—proving just how quickly trust in autonomous vehicles can grow with reliable tech.
Ben’s Cautious Optimism: Prefers slow and steady in an autonomous tractor 🚜, emphasizing thoughtful trust in autonomy development.
🎧 Listen to the full episode to explore how standards are reshaping mobility, accelerating innovation, and driving the future of safer, smarter vehicles. 🚗🔋🌐
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